bodimo prijazni / let's be nice

S projektom Bodimo prijazni je Zavod PIP – Pravni in informacijski center Maribor opozarjal na škodljive posledice sovražnega govora ter hkrati poudarjal pomen prijaznosti, spoštovanja in odgovorne komunikacije. Projekt je izpostavljal, da sovražni govor ne povzroča le globokih stisk na ravni posameznika in negativno vpliva na duševno zdravje, temveč lahko vodi tudi v resne družbene razkole, stopnjevanje konfliktov in sistematično nasilje nad manjšinami.

Ker se sovražni govor v sodobni družbi, zlasti na družbenih omrežjih, vse bolj širi, je projekt opozarjal na njegovo nesprejemljivost in škodljivost ter ljudi spodbujal k razmisleku o lastni odgovornosti pri komuniciranju. Čeprav je sovražni govor v Sloveniji zakonsko prepovedan, je število prijav pristojnim organom še vedno nizko. Zato so v okviru projekta posebno pozornost namenili ozaveščanju o možnostih ukrepanja in spodbujanju aktivnega odziva nanj.

Pomemben del projekta je bila vzpostavitev točke za podporo ob zaznavi sovražnega govora Zavoda PIP, kjer so posamezniki lahko prejeli strokovno svetovanje, informacije in pomoč pri soočanju s sovražnim govorom. Ključna sporočila projekta so se širila prek družbenih omrežij, medijev in spletnih kanalov, pomembno podporo pri ozaveščanju pa so nudile tudi številne institucije in organizacije, ki so v svojih prostorih razstavile informativne letake in plakate ter s tem prispevale k večji prepoznavnosti projekta.

Kaj smo dosegli

• Vzpostavili smo stično točko za podporo ob zaznavi sovražnega govora, preko katere smo prejeli 29 prijav in izvedli 21 konkretnih svetovanj posameznikom in institucijam.
• Izobrazili smo 400 dijakov petih srednjih šol, pri katerih smo z merjenjem pred in po delavnicah zaznali 10,2-odstotni dvig senzibilizacije glede škodljivosti sovražnega govora.
• Izvedli smo nacionalno ozaveščevalno kampanjo, v okviru katere smo objavili 129 spletnih objav, 5 videov (34.483 ogledov) ter razdelili več kot 7.000 tiskanih gradiv na 87 lokacijah po Sloveniji.
• Organizirali smo strokovno konferenco »Ugasnimo sovražni govor, prižgimo razum«, ki se je je udeležilo 77 udeležencev iz šolstva, javnih institucij, medijev in nevladnega sektorja.
• Pripravili smo zbornik priporočil za preprečevanje in sankcioniranje sovražnega govora ter z njim seznanili 28 odločevalcev na nacionalni in lokalni ravni.
• Okrepili smo odzivanje institucij in medijev na sovražni govor, saj so bili na podlagi naših pobud številni sovražni zapisi odstranjeni ali obravnavani skladno z zakonodajo.

Prispevek k indikatorjem programa Impact4Values

• Število izdanih publikacij: 4
• Število ozaveščevalnih kampanj: 1
• Število udeležencev aktivnosti: 477
• Število politik ali zakonodajnih predlogov, na katere ste vplivali: 1
• Število oseb, ki so koristili vaše storitve (npr. svetovanje, pravne nasvete, izobraževanja): 499
• Drugi indikatorji (navedite kaj): 3 postopki Zavoda PIP proti sopvražnemu govoru, katerega žrtve je bila organizacija sama

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Through the Let’s Be Kind project, the Institute PIP – Legal and Information Center Maribor sought to highlight the harmful impacts of hate speech while promoting the positive values of kindness, respect, and responsible communication. The project emphasized that hate speech not only causes serious harm to individuals’ mental health, but can also lead to deep social divisions, escalating conflicts, and even systematic violence against minorities.

As hate speech is becoming increasingly prevalent in contemporary society—particularly on social media—the project underscored the need to remind people that such forms of communication are unacceptable and harmful. Although hate speech is illegal in Slovenia, the number of reports submitted to the police or prosecution services remains low. The project therefore focused on raising awareness about the damaging consequences of hate speech and encouraging individuals to take action against it.

A key component of the project was the establishment of a support point for addressing hate speech at the PIP Institute, where individuals could receive professional guidance, information, and assistance when confronted with hate speech. The project’s key messages were disseminated through social media, traditional media, and online platforms, with valuable support from numerous institutions and organisations that displayed informational leaflets and posters in their premises, thereby contributing to wider public awareness of the project.

What we achived

• We established a contact point for support in cases of hate speech, through which we received 29 reports and provided 21 concrete counselling interventions to individuals and institutions.
• We educated 400 secondary school students from five schools, and pre- and post-workshop assessments showed a 10.2% increase in awareness of the harmful effects of hate speech.
• We carried out a national awareness-raising campaign, publishing 129 online posts, 5 videos (with 34,483 views), and distributing more than 7,000 printed materials across 87 locations throughout Slovenia.
• We organised the expert conference “Let’s Switch Off Hate Speech, Switch On Reason”, attended by 77 participants from education, public institutions, the media, and the non-governmental sector.
• We prepared a compendium of recommendations for the prevention and sanctioning of hate speech and presented it to 28 decision-makers at the national and local levels.
• We strengthened institutional and media responses to hate speech, as numerous hateful posts were removed or addressed in accordance with the law as a result of our initiatives.

Contribution to Impact4Values programme indicators

• Number of publications issued: 4
• Number of awareness-raising campaigns: 1
• Number of participants in project activities: 477
• Number of policies or legislative proposals influenced: 1
• Number of individuals who used your services (e.g. counselling, legal advice, training): 499
• Other indicators (please specify): three procedures initiated by the PIP Institute against hate speech in cases where the organization itself was the victim