kampanja nosek dol / campaign "nose down"

Nosilec projekta: Zavod Igrivi svet

Razpis: Javni razpis za male in srednje projekte
Trajanje projekta: 1. 1. 2024 − 30. 6. 2025
Vrednost projekta: 59.984,20 evrov

Pri ravnanju z dojenčki starši večinoma uporabljajo neprimerne vzorce dvigovanja, pestovanja, nošenja in podpiranja, predvsem pa jim s preveč zaščitniško držo onemogočajo različne gibalne izkušnje. Vse to pomembno vpliva na vzpostavljanje povezav v možganih, te pa oblikujejo vzorce otrokovega gibanja, delovanja in mišljenja, kar vpliva na njegov fizični in psihični razvoj. Zato ima vse več sicer zdravih otrok nepotrebne težave, s katerimi dodatno obremenijo že tako preobremenjen zdravstveni sistem. Ta težko zagotavlja zdravstveno osebje, ki bi staršem lahko preventivno nudilo izobraževanje in praktično vadbo rokovanja z dojenčki.

Težave se da učinkovito preprečiti z zgodnjo uporabo sodobnega razvojnega koncepta Pedokinetika, a je ta širši javnosti (in zdravstvenim delavcem) manj poznan, hkrati pa finančno in geografsko težje dostopen.

S pomočjo projekta je Zavod Igrivi svet koncept uspešno približal širokemu krogu ljudi. To je dosegel z brezplačnimi in prosto dostopnimi video vsebinami, ki prikazujejo ustrezne pristope in ravnanja, ter z ozaveščevalno kampanjo, s katero so gradiva razširili po različnih komunikacijskih kanalih.

Na podlagi pozitivnih izkušenj in odzivov uporabnikov so nato spodbudili zdravstvene ustanove, ki so v stiku s skoraj vsemi porodnicami, da koncept vključijo v svoje delovanje in ga tako naredijo dostopnega vsem – ne glede na kraj bivanja, predznanje ali finančne zmožnosti.

Na dolgi rok je Zavod Igrivi svet s širjenjem vsebin pedokinetike prispeval tudi k razbremenitvi razvojnih ambulant, s čimer te postajajo dostopnejše za otroke in družine, ki njihovo obravnavo najbolj potrebujejo.

Kaj smo dosegli

  • Z učnimi gradivi o pedokinetiki smo dosegli 254.573 ogledov ter omogočili brezplačen dostop do preverjenih informacij staršem in zdravstvenemu osebju.
  • Starši so pedokinetiko aktivno prenesli v prakso, kar potrjuje 410 poslanih posnetkov in 186 individualnih strokovnih povratnih informacij.
  • V preventivne programe se je vključilo 1.962 novih uporabnikov, ki so se s pedokinetiko prvič srečali prav skozi projekt.
  • Vzpostavili smo sistemski dostop do pedokinetike v zdravstveni ustanovi, saj je ZD Slovenj Gradec metodo vključil v svoje delo.
  • Usposobili smo 12 zdravstvenih delavk, ki pedokinetiko že uporabljajo pri rednih patronažnih obiskih in delu z družinami.
  • Neposredno smo dosegli več kot 3.000 udeležencev, prek dogodkov, delavnic, UNICEF sodelovanja in spletnih vsebin.

Prispevek k indikatorjem programa Impact4Values

  • Število izdanih publikacij: 4
  • Število ozaveščevalnih kampanj: 2
  • Število udeležencev aktivnosti: 4873
  • Število oseb, ki so koristili vaše storitve (npr. svetovanje, pravne nasvete, izobraževanja): 2410

KONTAKTNA OSEBA: Tadeja Bečaj Žnidaršič

E-pošta: info@igrivisvet.si
Splet: www.igrivisvet.si

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Project leader: Zavod Igrivi svet

Call for proposals: Public call for small and medium-sized projects
Project duration: January 1, 2024 – June 30, 2025
Project value: €59,984.20

When handling infants, parents often use inappropriate patterns of lifting, holding, carrying, and supporting them. In particular, an overly protective approach limits infants’ opportunities for diverse movement experiences. All of this has a significant impact on the formation of neural connections in the brain, which in turn shape a child’s movement patterns, functioning, and thinking, thereby influencing both physical and psychological development. As a result, an increasing number of otherwise healthy children develop unnecessary difficulties, placing additional strain on an already overburdened healthcare system. This system often lacks sufficient personnel to provide parents with preventive education and practical training in proper infant handling.

These issues can be effectively prevented through the early use of the modern developmental approach Pedokinetics; however, this concept remains relatively unknown to the general public (and healthcare professionals) and is also less accessible due to financial and geographical barriers.

Through the project, the Igrivi svet Institute successfully brought the Pedokinetics concept closer to a wide audience. This was achieved through free and openly accessible video content demonstrating appropriate approaches and practices, combined with an awareness-raising campaign that disseminated the materials across various communication channels.

Based on positive user experiences and feedback, the institute then encouraged healthcare institutions—who are in contact with nearly all new mothers—to integrate the concept into their practice, thereby making it accessible to everyone, regardless of place of residence, prior knowledge, or financial means. In the long term, by expanding access to Pedokinetics content, the Igrivi svet Institute also helped relieve pressure on developmental clinics, enabling them to become more accessible to children and families who need them most.

What we achived

  • Through educational materials on pedokinetics, we reached 254,573 views and provided free access to verified information for parents and healthcare professionals.
  • Parents actively applied pedokinetics in practice, as evidenced by 410 submitted videos and 186 individual expert feedback responses.
  • 1,962 new users joined preventive programmes, encountering pedokinetics for the first time through the project.
  • We established systemic access to pedokinetics within a healthcare institution, as the Slovenj Gradec Health Centre integrated the method into its practice.
  • We trained 12 healthcare professionals, who are already using pedokinetics during regular home visits and in their work with families.
  • We directly reached more than 3,000 participants through events, workshops, cooperation with UNICEF, and online content.

Contribution to Impact4Values programme indicators

  • Number of publications issued: 4
  • Number of awareness-raising campaigns: 2
  • Number of participants in project activities: 4,873
  • Number of individuals who used your services (e.g. counselling, legal advice, training): 2,410

CONTACT PERSON: Tadeja Bečaj Žnidaršič

Email: info@igrivisvet.si
Website: www.igrivisvet.si