motivacija k udeležbi prek vidnosti in participacije / motivation for participation through visibility and engagement

Projekt Motivacija k udeležbi prek vidnosti in participacije je trimesečna kampanja, ki spodbuja udeležbo na državnozborskih volitvah prek ustvarjalnih, vidnih in vključujočih pristopov. Odgovarja na izziv politične pasivnosti in občutka oddaljenosti od demokratičnih procesov, zlasti med mladimi in prvimi volivci.

Namesto klasične informativne kampanje projekt gradi občutek pripadnosti, vidnosti in skupnosti. S pomočjo privlačnega, trajnostno izdelanega mercha ter odprtokodnih DIY orodij spodbuja posameznike, da postanejo vidni nosilci sporočila o pomenu aktivnega državljanstva in evropskih vrednot – svobode, enakosti, solidarnosti, spoštovanja raznolikosti in nediskriminacije.

Ključne aktivnosti projekta

• Soustvarjanje sloganov, vizualij in izdelkov z mladimi, prostovoljci in oblikovalci.
• Trajnostna in lokalna proizvodnja mercha (majice, našitki, priponke, tote vrečke, nalepke, nogavice, začasne tetovaže ipd.).
• Priprava odprtokodnega DIY paketa za samostojno tiskanje in ustvarjanje izdelkov.
• Distribucija izdelkov prek nevladnih in mladinskih organizacij po Sloveniji ter organizacija pop-up stojnic.
• Izvedba javnih dogodkov in ustvarjalnih delavnic, ki povezujejo druženje, ustvarjanje in razpravo o demokratičnih vrednotah.
• Digitalna kampanja ter sodelovanje s spletnimi vplivneži za širjenje dosega sporočila.

Načrtovani rezultati

Doseg in participacija prek mercha (vidnost + DIY).

• Najmanj 3.000 distribuiranih izdelkov po Sloveniji.
• Vsaj 500 prenosov DIY datotek in najmanj 50 javno objavljenih uporabniških kreacij.
• Sodelovanje z najmanj 5 spletnimi vplivneži za širjenje sporočila “gremo volit”.
• Povečana prepoznavnost kampanje prek medijskih in digitalnih kanalov.

Dogodki ozaveščanja in motivacije

• Izvedba najmanj treh javnih dogodkov v različnih krajih po Sloveniji.
• Skupna udeležba vsaj 90 oseb, s poudarkom na mladih in mladih, ki volijo prvič.
• Dokumentirani dogodki in odzivi udeležencev..

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Project Motivation for Participation through Visibility and Engagement is a three-month campaign aimed at increasing voter turnout in the upcoming parliamentary elections through creative, visible, and inclusive approaches. It responds to the challenge of political passivity and the growing sense of distance from democratic processes, particularly among young people and first-time voters.

Rather than relying on a traditional informational campaign, the project builds a sense of belonging, visibility, and community. Through attractive, sustainably produced merchandise and open-source DIY tools, it encourages individuals to become visible carriers of the message about the importance of active citizenship and European values – freedom, equality, solidarity, respect for diversity, and non-discrimination.

Key Project Activities

• Co-creation of slogans, visuals, and products with young people, volunteers, and designers.
• Sustainable and local production of merchandise (T-shirts, patches, badges, tote bags, stickers, socks, temporary tattoos, etc.).
• Preparation of an open-source DIY package for independent printing and product creation.
• Distribution of products through NGOs and youth organizations across Slovenia, as well as through pop-up stands.
• Organization of public events and creative workshops combining social interaction, creativity, and discussion on democratic values.
• Digital campaign and collaboration with online influencers to expand the reach of the message.

Expected Results

• Reach and Participation through Merchandise (Visibility + DIY).
• At least 3,000 distributed items across Slovenia.
• At least 500 downloads of DIY files and a minimum of 50 publicly shared user creations.
• Collaboration with at least 5 online influencers to promote the message “Let’s Go Vote”.
• Increased visibility of the campaign through media and digital channels.

Awareness and Motivation Events

• At least three public events held in different locations across Slovenia.
• Total attendance of at least 90 participants, with a focus on young people and first-time voters.
• Documented events and participant feedback.